Strategic Marketing
Module 1
This module covers
Business Definition and Scope
Mission and Vision Statements
Market Definition
Product Definition
Competitors
Scope
Module 2
This module covers
Macro environment
Environmental Scanning Tool
Interviews
Module 3
This module covers
Micro environment
Internal Capabilities
McKinsey 7-S Model
Tutorial Research
Module 4
This module covers
Critical Success Factors
SWOT
Statement of Problems and Opportunities
Presentations
Module 5
This module covers
Higher Level Marketing Strategies